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These Little Things

Peter McVerry Trust is delighted to have been selected as the charity to benefit from a fantastic partnership between the Institute Of Advertising Practitioners In Ireland (IAPI), Wide Eye Media and Pull the Trigger as part of the Young Lions Ireland competition.

The winners of the competition, Laura Halpin and Ronán Jennings (Havas Dublin), wrote a brilliant script that perfectly captures the reality of homelessness in Ireland today whilst treating the subject with the dignity and respect it deserves.The piece was directed by Kieron J Whelan with the involvement of Oscar winning director Lenny Abrahamson.

The cinema ad will be aired in 72 cinemas nationwide from Friday October 7th and calls for people to donate €4 to Peter McVerry Trust by sending KEYS4HOMES to 50300.